The writing is on the wall for Bills sophomore WR Keon Coleman, and it's not getting erased anytime soon. The Bills offense finds itself staggered and limping in a time of the year when things should be meshing for top teams.
Despite holding a top rushing attack, the Bills passing game has become a Frankenstein's monster of sorts, with coach Sean McDermott and Joe Brady trying to use different combinations of players to piece together a WR corps that can win consistently.
So far, they've done this to no avail, and with Keon Coleman becoming a normal healthy scratch, it appears as if his experiment with Buffalo is coming to an end after this season.
It is time for the Bills to make a splash, or multiple, in the skill position group, and with the trade deadline passed and free agent market scarce of true talent, the focus for this turns to the offseason, where the Bills can truly look to improve their team.
Coleman's trade value might be the lowest it's been since he has entered the league now, but if attached to other assets, he might make for a valuable sweetener in trade deals. If Brandon Beane is serious about upgrading the WR room, here are some potential deals he could make this offseason where Keon Coleman brings in another wide receiver to Buffalo.
Potential Keon Coleman trade packages for after 2025 season
Trade Option #1:
Bills trade Keon Coleman, 2026 first-round pick, and 2027 third-round pick for WR Jaylen Waddle
Starting off with a hypothetical that was almost a reality at the trade deadline according to Tom Pelissero, Jaylen Waddle makes a lot of sense for the Bills. Brandon Beane has reaffirmed his want of speed for this offense over the years, and Waddle offers plenty of that.
Waddle is only 27 years old, and has proved himself to be one of the better receiving options in the league throughout his career. With Tyreek Hill out for the season with injury, Waddle has assumed WR1 duties for Miami, totaling a stat line of 64 receptions for 910 yards and 6 TD's.
Trade Option #2:
Bills trade WR Keon Coleman, 2026 second-round pick and 2026 fourth-round pick for for A.J. Brown
Brown has been one of the most publicly outspoken players in the league this season, expressing his displeasure in his current situation with the Philadelphia Eagles. Despite Philly deciding to hold onto Brown during the trade deadline, the current trajectory of this relationship is rocky, and it's more likely now than ever that Brown can be had for the right price after this season. Despite a down year, Brown is one of the true elite WR's in the league, and would surely provide a passing game threat for the Bills.
Trade Option #3:
Bills trade WR Keon Coleman, 2026 first-round pick and 2027 third-round pick for WR Chris Olave
According to reports from Dianna Russini, the Bills checked in on Olave prior to the trade deadline, and it makes sense why. Olave, like Waddle, is in the prime of his career age-wise and is a true bright spot in an otherwise dreadful Saints offense.
Olave would provide the Bills with boundary-slot flexibility and would be a sure target for Allen and the offense. With Olave finishing the year as a strong WR1 for Tyler Shough, the price for him would be steep, but every player has a price.
Trade Option #4:
Bills trade WR Keon Coleman, 2026 second-round pick and 2027 fourth-round pick for WR Jordan Addison
Jordan Addison has had a hot and cold year for the Minnesota Vikings, but that categorizes Minnesota's team as a whole for this year. The Vikings have been dealing with a shaky QB situation all year, leading to career lows for Addison's running mate Justin Jefferson.
Addison has had some off the field troubles, such as being suspended for the first three games this season, so if there was ever a year to have him, it might be this one. With Addison being due for a contract extension soon and the Vikings already paying a fortune to Justin Jefferson, it might be wise for Minnesota to acquire a younger, cheaper, player along with some draft capital to sure up the rest of the talented roster.
Trade Option #5:
Bills trade WR Keon Coleman, 2026 second-round pick and 2027 fourth-round pick for WR Brian Thomas Jr.
One of the more surprising and seemingly unlikely options on this list quickly becomes more plausible than surface level appearance would show after some analysis. After a stellar rookie year, compiling a statline of 87 receptions for 1,282 yards and 10 TD's, BTJ is having a lukewarm sophomore campaign, carrying a resume of 45 receptions for 658 yards and 2 TD.
There are a few explanations for BTJ's slump, playing through injury, new scheme, other offensive weapons emerging, but the relationship between the player and organization has shown early ripples, with HC Liam Coen publicly expressing his want for Thomas Jr. to be better earlier in the season.
The 2024 WR draft class was one the Bills clearly did a lot of work on, so they should be familiar with the player. It might seem unlikely that the Jaguars part with their young receiver, but crazier things have happened in the league. Since Jakobi Meyers arrived in Jacksonville, he has taken over the receiving room, and with a returning Travis Hunter next season, as well as Parker Washington established a solidified role, Thomas Jr. might just find himself on the outside looking in.
The compensation prediction will be adjusted with the fact the Bills would have to pay a more lofty price for a young star player on a rookie deal.