Buffalo Bills: Thoughts on trademarking and embracing The Process

The Buffalo Bills recently filed a trademark for a popular slogan beloved by fans and the team alike. This is a great way to connect with fans in 2018.

Buffalo Bills fans were rewarded for decades of devotion last season with a playoff appearance. The game didn’t go so well, but it was proof that things were headed in the right direction.

The main word surrounding the team was “process.” Specifically, “The Process.”

The Bills want to take it a step further this year and make the phrase official.

Curses you, Joel Embiid!

So there you go, the Bills wants to go all in on “Respect the Process” by receiving a trademark. I’m not too experienced in trademark law, but perhaps some legal tricks can allow both trademarks to hold up in court.

I have seen takes, mostly on Twitter, going both ways when it pertains to embracing the slogan. As usual, there is negativity. Some say the process was abandoned by trading draft capital this year and deciding to start over at quarterback. Those who embrace the slogan will answer that by saying it’s all part of the process.

I see no problems with embracing this slogan. It is something fans can get behind if things get tough, the same way Philadelphia 76ers fans did for years. Bills fans don’t want to fall out of the postseason, but believing in a plan for sustained greatness can help ease the pain a bit.

I feel like people who don’t like a harmless slogan like “The Process” are the same ones who look down upon adults wearing jerseys to games. It’s just people having some fun!

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We will have to wait and see if the Bills are awarded the trademark, or are forced to pay off Embiid for the right to rep “The Process.”