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This is the last shot for Bills WR Keon Coleman to show he belongs on NFL roster

Buffalo Bills wide receiver Keon Coleman yells as he takes the field during team introductions before their home game against the Kansas City Chiefs at Highmark Stadium in Orchard Park on Nov. 2, 2025.
Buffalo Bills wide receiver Keon Coleman yells as he takes the field during team introductions before their home game against the Kansas City Chiefs at Highmark Stadium in Orchard Park on Nov. 2, 2025. | USA TODAY Network via Reuters Connect

Time is running out on Keon Coleman. Going into Year 3, there is some real concern that he might not make the 53-man roster as the Bills reshape their wide receiver room. With the addition of D.J. Moore, Coleman is now competing with players like Mecole Hardman, Skyler Bell, and Trent Sherfield for a spot on the active roster.

Things have gone about as poorly as you could have imagined for Coleman, who many believed would be a perfect fit with Josh Allen. And given how shallow the receiver room has been for the Bills during his tenure in Buffalo, he’s had plenty of opportunities to shine and has not taken advantage of it.

Keon Coleman has one more chance in 2026

In a recent article by The Athletic, they tasked their 32 beat reporters to name one player from each respective team who has the most on the line going into the 2026 season. And for the Bills, that player was none other than Keon Coleman. Here is a snippet of what Tim Graham had to say about the former second-round pick from Florida State:

The Bills have spent six months trying to patch up Pegula’s gaffe by pumping Coleman’s tires. But the harsh truth is that Coleman has a reputation to overcome. He has been disciplined multiple times for tardiness, was a healthy scratch four times last year and has averaged just 2.6 receptions for 36.9 yards with eight TDs in 26 career games.

It is very evident that the Bills have very little patience with Coleman after the last two years. After addressing the wide receiver corps via trade and the draft, they have insulated themselves in case they do have to move on from Coleman. Whether that be due to poor play or not being reliable in the meeting room, don’t be surprised if the Bills release or trade their former second-round pick before Week 1.

However, the Bills aren’t completely closing the door on Coleman. If he comes into camp and is in great shape, he has the chance to earn a starting job and a big-time role in the offense. But for the first time in his career, nothing will be given to him. Coleman will have to earn every opportunity to show that he belongs on an NFL roster. But this might be the last time he gets that shot.

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