Bills young starlet tabbed top breakout candidate after encouraging rookie season

Entering the 2025 season, the Buffalo Bills have a young player that is poised for a breakout year.
Buffalo Bills v Seattle Seahawks
Buffalo Bills v Seattle Seahawks | Steph Chambers/GettyImages

Buffalo Bills fans are hoping the team will finally get over the hump in 2025 and make it to a Super Bowl, but that’s not the only thing fans are hoping for. Everyone wants to see James Cook get paid, and fans are also hoping that Keon Coleman can establish himself as a quality receiver in 2025. While nothing is guaranteed in the NFL, experts seem confident that the latter will happen.

In a recent PFF piece, predicting an All-Breakout team for the 2025 season, Coleman was one of two receivers to make the list. Writer Bradley Locker highlighted how the Bills didn’t do much to improve their wide receiver room, and that’s an indication the team believes in Coleman going into year two. Locker believes the wideout can deliver for the team just by cleaning up his catch rate.

"The fact that Buffalo didn’t pursue a more watershed receiver is an indication of how the team feels about Coleman… Assuming Coleman can clean up his catch rate — his 13.5% drop rate was the eighth-highest among receivers with 50-plus targets — then his play should only improve. Coleman may not be a separating whiz, as he sat in the 0th percentile in separation rate and the second percentile against single coverage, but his abilities as a deep threat and with the ball in his hands should render him one of Josh Allen’s top targets."
Bradley Locker (PFF)

Keon Coleman named to PFF’s All-Breakout team heading into 2025

Coleman played in just 13 games as a rookie, catching 29 passes for 556 yards and four touchdowns. As the 33rd-overall pick of the 2024 Draft, he’ll certainly be expected to do more moving forward. With a receiver room consisting of Khalil Shakir and Joshua Palmer as the other two expected starters, Coleman will certainly have the opportunity to do more in 2025.

When he was drafted, everyone had visions of him being an elite receiver, and that could still be in his future. If it is, that journey will jump to another level in 2025 with a significant increase in production from the second year receiver.

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