3 big-time bold predictions for the Buffalo Bills offense in 2025

For good reason, the Bills return most of their offensive personnel from 2024. They made some minor changes at wide receiver, but their returning players will continue making significant impacts this season.

The Bills are coming off the most prolific offensive season in franchise history. Led by MVP Josh Allen, the team set all-time marks with 525 points and 65 touchdowns. They also became the first team in NFL history to record at least 30 passing touchdowns and 30 rushing touchdowns in a single season.

While there weren’t many struggles in Buffalo, every offense has players who face challenges. Two returning members are poised to improve, and one longtime cornerstone will continue dominating in 2025.

3 bold predictions for the Bills offense ahead of the upcoming season

1. Dalton Kincaid leads the team in receiving yards

Expectations for Kincaid were sky-high entering the 2024 season. With Stefon Diggs and Gabriel Davis — who combined for 241 targets the year before — no longer in Buffalo, Kincaid was expected to absorb much of the vacated workload. However, injuries and a lack of chemistry with Allen ultimately hindered his production.

Last season, Kincaid ranked 28th among tight ends with 448 receiving yards, but he finished 10th in yards per route run at 1.62 — nine spots ahead of Chiefs star Travis Kelce. That efficiency proves that Kincaid can be one of the position's most efficient pass-catchers. However, Allen completed just 9 of 31 passes to Kincaid on throws of 10 or more air yards, despite Kincaid being credited with only two drops on those attempts.

If Allen and Kincaid can build chemistry during training camp, the second-year tight end could be poised for a breakout season.

When the Bills traded up to draft Kincaid in the first round of the 2023 NFL Draft, they envisioned him eventually becoming the focal point of their offense — a role he has yet to fully claim. Still, Kincaid’s talent is undeniable, and with the Bills making few major additions to their receiving corps this offseason — aside from signing Joshua Palmer to a $36 million deal — the opportunity is there for him to take a significant leap.

2. Keon Coleman leads the team in receiving touchdowns

Coleman may not be expected to handle a high volume of targets, but his 57 looks last season ranked second on the team. He thrives in contested catch situations and after the catch, making him a natural candidate to develop into a reliable red zone weapon — a role he was beginning to carve out before a wrist injury in Week 9 halted his momentum.

The injury derailed the remainder of his season, but he was on pace to cement himself among the best rookie pass catchers in Bills franchise history. Before missing four games and struggling to regain his rhythm, Coleman was on track for 42 catches, 788 receiving yards, and six touchdowns. Both his yardage and touchdown totals would have ranked among the top four by a rookie in team history.

With Mack Hollins — who led the Bills with six receiving touchdowns last season — now in New England, Coleman has a chance to emerge as the team’s top red zone threat. While the end of his rookie campaign was discouraging, Coleman looked motivated to elevate his game during this year’s minicamp.

3. Dion Dawkins wins NFL "Protecter of the Year"

Since being drafted in 2017, Dawkins has missed just one game due to injury. As Allen’s blindside protector, he’s been a dominant left tackle for years, helping the Bills allow a league-low 14 sacks in 2024. More importantly, Dawkins has advocated for greater recognition of offensive linemen — a movement that culminated in the NFL introducing a new award which honors the league’s best offensive lineman.

Not only is Dawkins outstanding in pass protection, but the Bills rushing attack has thrived since he joined the team. In seven of his eight seasons at left tackle, Buffalo has ranked in the top ten for rushing, including last season when they led the league with 32 rushing touchdowns.

While the former second-round pick has never been named to the NFL’s All-Pro roster, he has earned four consecutive Pro Bowl selections and consistently performs at an elite level. As a result, Dawkins remains one of the most underrated players at his position and in the sport. Assuming he stays healthy, the NFL would be wise to make its inaugural “Protector of the Year” award its strongest advocate.

After being slept on for years, “Shnow” is finally in the spotlight for 2025.

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