Keon Coleman - WR
I couldn't make a list of potential breakout offensive players without including Keon Coleman. I can't remember the last time a rookie came in with so much fanfare, maybe Josh Allen was the last. Ironically enough, some fans were not happy with the Allen pick, but he quickly won over the fan base. The same can be said of Coleman, at least so far. His personality has taken Bills Mafia by storm, but he'll have to deliver on the field for that love affair to continue. No one expects him to put up Stefon Diggs numbers, but he will be expected to make some big plays, and at the very least become a major red zone threat.
Don't be shocked if Coleman leads the Bills in touchdown receptions. Khalil Shakir and Dalton Kincaid will get the bulk of the work in the passing game, but Coleman's time to shine in his rookie year will be in the end zone. His impressive ability to go up and get those 50/50 balls will be a huge weapon for Allen to unitize down there. To give you some context, Gabe Davis had seven touchdowns on 35 receptions during his rookie year, so it's not too far-fetched to see Coleman getting ten-plus. That would be a breakout season in my mind.