If there is one Buffalo Bills player that has received a lot of heat this season, it’s second-year wide receiver Keon Coleman. The sophomore wideout from Florida State was drafted at the top of the second round in 2024, and Bills fans were (and still are) hoping that he can become a No. 1 wideout for Josh Allen.
Well, with over a season and half of experience, things aren’t looking so great for Coleman.
After a fantastic outing in Week 1 against the Baltimore Ravens (8 receptions for 112 yards and a touchdown), he has yet to hit 50+ yards in a game from there on out. He’s had two other touchdowns, but both of them came in losses. Coleman hasn’t caught anything over 46 yards and only has 4 catches since Week 1.
Bills fans are getting incredibly frustrated with his performance lately. He is not showing the ability to separate, and he’s not catching the 50/50 balls that the Bills drafted him to do. Last season, he showed signs of promise but a wrist injury disrupted his momentum and he wasn’t the best contributor for the Bills in their run towards the AFC championship game.
While fans are angry with his performance up to this point, he does have the support of a former fan-favorite player in Andre Reed.
Andre Reed shows he's still a believer in Keon Coleman
Coleman has been getting a lot of heat since Buffalo’s Week 10 loss to Miami where he had just 3 catches despite being targeted 8 times. Before the game, he was seen catching up with Reed and even after his underwhelming performance, Reed is still showing support for the second-year wide receiver.
SIP. Stay in process nephew @keoncoleman3 … learn. edit. Move. short term memory. comeback. Took me 3 years to get my game … you are coming harder #lockin #billsmafia #studentsofthegame pic.twitter.com/iXEIgzjwKN
— Andre Reed (@Andre_Reed83) November 11, 2025
Reed mentioned how it took him three years to build up his game, so there is still some promise for Coleman, considering the player that Reed eventually became for the Bills. In Reed’s first three seasons in Buffalo, he had no more than 752 yards and 7 touchdowns in a season.
Reed eventually became a seven-time Pro Bowler, made Second-Team All-Pro twice, and landed in the Hall of Fame. So, in hindsight, there is still room for Coleman to improve but seeing where the Bills are currently at with a prime Josh Allen under center, Coleman has these high expectations to succeed early on. That hasn’t been the case so far, and fans are hoping that it changes and that it changes fast.