There's good news and bad news. The good news here is that the Bills – according to Pro Football Focus, at least – have a breakout star candidate. And sure, maybe they did publish one for every team. But the Bills are there, and that's exciting. Breakout star! That's the stuff fantasy football championships are made of.
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The bad news is that PFF's pick is Keon Coleman. And it's not really bad news for the Bills, or Coleman, but mostly just for that specific wing of Bills fans who may already be getting a little nervous about picking Coleman 33rd overall back in 2024. Almost all the best receivers around the league right now had an immediate impact on their team – given his underwhelming first year in Buffalo, this could be construed as the first of 10,000 'it's now or never' articles about him on the horizon. In a way, that's kinda grim to think about. (I did say it was a very specific wing.) I dunno, see for yourself:
Pro Football Focus still thinks Keon Coleman can be a star for the Bills
"The Bills made a slew of additions on defense, but their offensive pass-catching room looks relatively similar from a season ago — essentially just swapping Mack Hollins for Josh Palmer. The fact that Buffalo didn’t pursue a more watershed receiver is an indication of how the team feels about Coleman. Coleman, the 33rd overall pick in 2024, amassed a 68.8 PFF receiving grade with 1.55 yards per route run in his inaugural season. Considering the Bills also traded for Amari Cooper in October, the fact that the former Florida State stud still finished second among Buffalo wideouts in targets is encouraging in and of itself. Assuming Coleman can clean up his catch rate — his 13.5% drop rate was the eighth-highest among receivers with 50-plus targets — then his play should only improve. Coleman may not be a separating whiz, as he sat in the 0th percentile in separation rate and the second percentile against single coverage, but his abilities as a deep threat and with the ball in his hands should render him one of Josh Allen’s top targets."
I will take this as an overwhelming positive, for no reason other than I simply don't want to indulge Bills pessimism this early in the summer. Week 6 will be here eventually – I can panic about stuff then. For now, I'm going to blindly walk through life expecting Keon Coleman to be the Bills' breakout star in 2025, and everyone on the internet agrees with me.