The NFL schedule release has become its own mini-holiday and the Buffalo Bills joined other NFL teams with a creative release of the schedule.
The 2019 Buffalo Bills schedule dropped last night.
Some may have just seen the games and nothing more. But there was a whole other side to the release on social media.
NFL teams created some funny and some lame videos to celebrate the release. The Bills had one of the best with a dating app-themed video.
Hey 2019 opponents…
— Buffalo Bills (@BuffaloBills) April 18, 2019
Sup? 😏 pic.twitter.com/JPpU3Wu4FH
Shots are taken at most of the teams with the best and perhaps most subtle one coming against the Tennessee Titans. The team didn’t cheat in a recent Twitter poll, but some weird Titans fans did. So its fair game.
Some easy ones were thrown at the New England Patriots, while the Cincinnati Bengals got some love thanks to the magic that got the Bills into the postseason a few years ago.
There were plenty of great videos but I have to be honest and say that the one from the Los Angeles Chargers was my favorite.
Should we REALLY make our schedule release video with stock footage?
— Los Angeles Chargers (@chargers) April 18, 2019
yes yes yesyes
yesyes yes yes yes
yes yes yes yes yes
yes yesyes yes yes
yes yesye yes yes
yes yes yesyes pic.twitter.com/wAB8CdAfnB
That is gold. The Bills one was clever and had me smiling. The one from the Chargers had me feeling like I was watching an Adult Swim infomercial.
Stuff like this is lighthearted and fun and I am glad it is a thing. Be sure to go to the different team accounts on Twitter to check out the rest.
It is fascinating to me how the schedule release has become its own event in primetime. Other leagues may drop the schedule without fanfare but not the NFL. The drama is always present.
What are your thoughts on the video?