It's Time For The Buffalo Bills To Sell The Naming Rights

The Buffalo Bills say money is tight, but I don’t think it has to be. In today’s NFL teams have all kinds of way to earn more money. The biggest problem I see with the Bills is the owner has refused to rename the stadium.

Buffalo is leaving a ton of cash sitting on the table. Naming rights alone could bring in upwards of $500 million over let’s say 15-20 years; while these numbers (Buffalo Rumblings) are around five years old, but they will put things in prospective.

 The Arizona Cardinals approached officials at the University of Phoenix, and now they sponsor the Cardinals’ stadium for $154.5M over 20 years.  Even the smaller market Indianapolis Colts received $122M over 20 years for the naming rights to their new stadium from Lucas Oil just a year ago with the economy in the middle of a downward slide.

I know part of the “Charm” is Ralph Wilson has always been the owner, and it’s about respect. Or is it? It seems more like an ego thing. I think that talking about hardship, and the need to expand the fan base, and all the constant money talk is a bit of an insult. Just change the name already. I don’t care what company you change it to. Look at the First Niagara Center (FNC). The names don’t really matter to fans. Chances are some will still call it the Ralph.

There is the option to make the Name “So and So at the Ralph.” At some point the name will change, be it new ownership or a new stadium; it will change. But, let’s get with the times. You want more money, and the ability to sign more big name free agents? Sell the darn naming rights.

If it really is about winning, and not about surviving the Bills need to continue to prove it.  They have no problem charging $20-$30 to park a car outside their stadium, but tossing a name on their building is a no-no? This just bugs the heck out of me.

How do you feel about it?



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