The Buffalo Bills have played one home game a year in Toronto, trying to expand their fan base. But,there were a few problems. The money was there, but the fans were not. But, the biggest problem was Buffalo just didn’t win north of the border.
“The Buffalo Bills and Rogers are committed to delivering a first-class NFL experience to Canadians. As such, we have postponed for one year the scheduled 2014 regular season game at Rogers Centre in Toronto, and that game will return to Ralph Wilson Stadium. We will use this time to collectively evaluate opportunities and build on the foundation to enhance future games. BuffaloBills.com
For Buffalo the entire point of the deal with Rogers Media was money. It would fill the accounts of the Bills, and give the NFL another game in a different country. But, when one of your advantages is playing outdoors late in the season in front of your fans there is a problem brewing. The Bills never seemed at home in the dome. There are several reasons why Buffalo didn’t do well in Toronto, but let’s not make excuses. Win or lose this series was doomed from the start.
We are committed to continuing our partnership and have secured a robust sponsorship agreement for the 2014 season that will bring Canadian NFL fans visibility and access to the Bills. The sponsorship includes ticketing, merchandising, media exposure, and a newly created Canada House, near Ralph Wilson Stadium, that will serve as the official pre-game Canadian tailgate zone for all Bills home games. BuffaloBills.com
Finally some truth came out of 1 Bills Drive; it is about winning, and no matter what reasons are released via a press release. The Bills pulled the plug on the Toronto Series because they don’t win there. I will agree with one thing I’ve read. The Bills will find a way to continue taking Roger’s sponsorship money. It seems like the Bills may have found a way to have their cake and eat it too.