On Thursday October 3, the Bills will make their lone prime time appearance at the Cleveland Browns. Two franchises still trying to work their way out of mediocrity. Two franchises that sit on lake Erie. Two franchises part of blue collar towns. If that doesn’t get you blood pumping, then I don’t know what does.
It comes as no surprise that Bills will make only one prime time appearance before a “national audience” on a network not provided by many cable providers in their basic package. Although it may be disappointing for Bills fans, it comes as no shock. Buffalo is a small market team who hasn’t made the playoffs since 1999. Other than CJ Spiller, Mario Williams, and maybe Fred Jackson or Stevie Johnson: it’s often obvious that many outside the Buffalo fan base can’t name another player on the roster.
Maybe it’s best for the Bills, who haven’t fared well in prime time. Yes, they managed to kick more field goals than Miami last season (winning 19-14). However, the Bills have gone 1-4 in the past 5 prime time games. This team has many pieces they need to get in place. Maybe the lime light isn’t a good idea from a marketing standpoint. The NFL will likely agree, who left Buffalo out of prime time action in both 2010 and 2011.
Let’s face it: The only way for the Bills to earn more prime time appearances, will be to win. A pretty plain an simple expectation. This year’s coaching staff has their work cut out for them, but maybe a personnel change is what the Bills need. We’ll see what holes the plug in the draft and the remainder of the off season, but for Buffalo to consistently play under the lights they have a lot to show at 1p.m. and 4:15.