The Mario Williams Effect: Buffalo Bills Sell 1,000 New Season Ticket Packages

Mar 15, 2012; Orchard Park, NY, USA; Buffalo Bills chief executive officer Russ Brandon (left) , general manager Buddy Nix (right) and head coach Chan Gailey (second from left) stand with newly signed defensive end Mario Williams at a press conference at Ralph Wilson Stadium. Mandatory Credit: Kevin Hoffman-US PRESSWIRE

Well, he’s not even close to paying back his contract, but this is a start.

Bills fans, understandably excited about the signing of superstar defensive end Mario Williams, are showing their approval with their wallets. Bills CEO Russ Brandon has announced that the Bills have sold over 1,000 new season ticket packages since the team has announced the signing. Another 1,000+ season ticket packages were renewed.

And while 1,000 tickets won’t necessarily prevent additional non-sellouts at the Ralph this season, it’s certainly a nice start.

It’s not a surprise people are excited either: this might be the most positive offseason I can ever remember. If Bills GM Buddy Nix isn’t at a 100% approval level from Bills fans after landing Williams and re-signing Stevie Johnson, he’s gotta be close.

If the Bills have a draft people can get excited about, you might see ticket sales really take off.

The potential problem with attendance this season? Buffalo’s home schedule. Aside from the typical three divisional home games (Miami, NY Jets, New England), Buffalo’s home opponents are Kansas City, Jacksonville, Tennessee, Seattle, and St. Louis. Seriously, if you were to make a list of “the NFL teams the fewest people care about,” wouldn’t all of these teams be on that list? Not a single opponent there that’s going to boost attendance, that’s for sure.

Unless, of course, the Titans sign Peyton Manning. Then all bets are off.

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