Madden, EA Sports to hire T.O. Publicists

In an effort to re-brand the Madden franchise now that the legendary sports icon has retired from broadcasting, John Madden and EA sports have hired T.O.’s publicist’s Mo and Kita to help John Madden with his transition.

Obviously the two could not be reached for comment, but we were told by the folks at EA Sports that they were on a retreat to get Madden more focused.

Leaked features of the game for this year will include:

• A video clip of John Madden crying, telling reporters, “Thats my color guy.”
• Instead of a star player on the cover of the game this year, it will feature the former commentator, because as his new publicists say, its about John, we deal with John, not Madden.
• Everytime you start a game, you will see a video clip of John in a broadcasters booth, saying “this is my stage”.

Tim Redinger is the lead blogger at the BLD.  Sign up for his RSS feed or follow him on Twitter.